Integrated Marketing Associate & Social Media Manager at Gymboree Group from October 2018
Develop content and strategy for and manage all social media platforms for Janie and Jack brand, resulting in a growth of 23K + followers in under four months and a consistent engagement score of ~1.2%. Oversee relationship building with influencers/bloggers to drive ongoing coverage of collections. Support the creative development, execution, and measurement of 360-degree brand marketing campaigns to serve key business priorities. Work closely with cross-functional business and agency partners to leverage campaigns across all appropriate communications channels to achieve maximum impact. Track all marketing vehicles by creating ad-hoc dashboards and providing weekly reports to monitor success/effectiveness of marketing initiatives.
Brand: Janie and Jack
Assistant Account Manager at GS&P from March 2016 to February 2018
Acted as liason between internal team and clients to assist in the successful execution of 360-degree advertising campaigns. Developed and oversaw timelines for multi-month, global projects. Managed both internal and client budget for several multi-million dollar campaigns.
Clients: Doritos, Tostitos, Rock the Vote, Trulia
Media Planning Intern at IPG Mediabrands, Rapport from June 2015 to August 2015
Assisted in entire Out of Home media campaign process from proposal through campaign completion. Individually responsible for creating a media strategy aimed to drive traffic and create awareness for new business locations. Developed and presented research and strategy deck to aid in new business acquistion.
Clients: California Lottery, Amazon, Alaska Airlines, Cedars-Sinai
Account Management Intern at Deutsch Inc from June 2014 to August 2014
Conducted industry, campaign, and demographic research to further company knowledge and facilitate campaign success. Created and organized campaign and research decks to facilitate client meetings. Conducted research to aid in successful new business acquisiton.
Clients: Dr. Pepper Snapple Group, Pizza Hut
Communication Intern at AARP California from August 2013 to May 2014
Drafted pitch emails, calendar announcements, and event advisories to increase community recognition and media coverage of events. Updated social media platforms and published blog posts resulting in a 10,000 follower net growth. Researched various topics and produced reports to further company knowledge. Member outreach.
Public Relations Intern at Illume Public Relations from May 2013 to August 2013
Researched topics and produced reports to further company knowledge and aid in pitching stories to media. Updated various company social media platforms.
Public Relations Intern at Prism Public Affairs from May 2012 to July 2012
Client research projects and produced reports to further company knowledge and assist in communication strategy. Attended Congressional committee hearings and wrote executive summaries.
Miami Ad School, Digital Strategy and Content Creation
University of Southern California, BA in Communication, concentration in Advertising